A complete email marketing design for Born Sleepy, an independent Brazilian Jiu-Jitsu apparel brand. The project focused on creating a visually strong, editorial-style mailing that combined product presentation, brand storytelling, and campaign imagery in a single cohesive layout. The design emphasized hierarchy, rhythm, and restraint, using minimal typography and bold photography to guide the reader through products, pricing, and messaging without relying on aggressive sales tactics. The result is a clear, immersive mailing experience that reflects the brand’s attitude while remaining functional and conversion-oriented.
